Q: How do you reposition a company to fully capitalize on future growth?
A: Transform it with a new name, look and brand story that connect with customers.
MTM Hydro Products was the exclusive North American supplier for MTM Hydro—an Italian manufacturer with expertise in the engineering and production of high-pressure cleaning components. But it had big plans for growth — targeting promising new markets with high-end portable heaters and vehicle cleaning solutions.
To support the company’s expansion, we established a new identity and personality — as Veloci Performance Products. We leveraged their reputation for premier service, quality and innovation to craft a more modern, sophisticated image that better reflects the distinct value they deliver to customers and positions them for growth.
- Strategic planning
- Value proposition
- Renaming and repositioning
- Logo/identity development
- Brand look and messaging
- Email campaigns
- Trade show support