Q: How do you leverage a popular retail brand to maximize sales in the foodservice space?
A: Arm its sales team with a compelling value story and breakthrough selling tools.
The Simply Potatoes brand had a proven track record as a high-quality retail product that was loved by consumers, but they saw opportunities for growth in the foodservice market. Tartan worked with Simply Potatoes on a sales empowerment strategy to develop a more compelling story for why its foodservice offerings were the best choice for today’s restaurateurs.
We started by refreshing the brand and messaging to give it new life in the foodservice space by focusing on issues that are critical to operators, such as menu quality, ingredient traceability, labor productivity and cost savings. Then, leveraging the brand’s fresh-quality advantage over competitors’ frozen and dehydrated products, we rejuvenated Simply Potatoes in the foodservice space under the theme of “Fresh made fast. Profit made perfect.” Next, we armed their sales team with Intuvio™, our interactive, customizable presentation tool, and powerful sales collateral pieces in both digital and print formats.
We are Tartan Marketing, a B2B marketing agency that leverages strategic insights, creative intuition and digital, print and video touch points to help you push brand boundaries, create genuine customer connections and grow your bottom line.
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Minnesota55369 United States