Q: How do you change a long-standing yet limiting brand perception and tell the whole story?
A: Refresh the message and reach customers with the right solutions and expertise when and where they need it.
The Elite Hearing Network had long been known as a reliable commodity supplier of top hearing-aid brands for hospitals, universities, ear, nose and throat (ENT) specialists, and audiologists running their own practices. But they needed a new brand positioning strategy to tell their complete story, a story that includes growing their members’ practices with rich business insights and critical support services to help customers optimize their bottom lines.
Tartan Marketing collaborated with Elite to help build a new value proposition, customer messaging strategy and brand story to reposition Elite as a full-service business advisor able to help customers simplify operations, maximize efficiency and deliver a better patient experience.
We are Tartan Marketing, a B2B marketing agency that leverages strategic insights, creative intuition and digital, print and video touch points to help you push brand boundaries, create genuine customer connections and grow your bottom line.
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