Q: How do you move a brand forward to reflect its status as a market leader?
A: By taking it back to its roots.
Dakota Growers hasn’t always been the third largest pasta manufacturer in North America. They started as a small, farmer-owned cooperative and are now a leader in the private-label retail, foodservice and ingredient channels. Fast growth and continuous change prompted them to revisit their brand. Dakota Growers asked Tartan to bring their brand up to date and provide ongoing strategic brand management.
We repositioned and refreshed the Dakota Growers brand within the foodservice industry to better convey its unique, on-trend sourcing story of using hard amber durum wheat grown in the heart of the Midwest. By leveraging rich photography, unique graphic elements and a “Perfect pasta is in our roots” positioning, we created a more captivating visual narrative for the brand—one that bolstered its premium reputation and better connected with the menuing and productivity needs, and sourcing preferences, of today’s foodservice operators.
We are Tartan Marketing, a B2B marketing agency that leverages strategic insights, creative intuition and digital, print and video touch points to help you push brand boundaries, create genuine customer connections and grow your bottom line.
6900 Wedgwood Road North Suite 350 Maple Grove,
Minnesota55311 United States