Rebranding Archives | Tartan Marketing

4 Reasons to Consider Rebranding Your Company

By | Brand Management | No Comments

Brand matters to the success of every B2B organization. A strong brand has the power to help you win in a competitive marketplace. It’s more than a logo or tagline. It’s a strategic business asset—a reason your customers look beyond price to choose you over your competitors. Strong brands can drive billions in market capitalization.

So how do you know when it’s time to breathe new life into your brand?  Here are 4 situations when a rebranding strategy might be in your best interest.

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To Rebrand or Not to Rebrand?

By | Brand Management | 2 Comments

Starbucks made waves across the web last week when (via an announcement and video on their corporate website) they unveiled an updated brand identity. The general public and advertising world was abuzz almost immediately, voicing their opinions of approval or disapproval on their blogs, personal Facebook pages and even on the official Starbucks fan page on Facebook. As marketers, we found this story interesting and relevant for a number of reasons. Read More