Imagine the day when your salesforce is totally in sync with your marketing goals. When they’re laser-focused on selling high-margin, strategic solutions that address real customer needs and drive profitable growth.
That’s the dream of every sales and marketing leader, so how come reality doesn’t always work out that way? You’ve equipped your sales organization with reams of market knowledge, segmentation data, customer personas, competitive insights and selling tools. Yet it’s like all your hard work ends up in a big black hole. They don’t use it, you don’t hit your numbers and everyone’s frustrated.
Here are three reasons why your marketing efforts might not be paying off—and how an interactive sales playbook can help you get your sales organization to sell more strategically. Read More