Imagine a world where marketing and IT finally achieve a blissful partnership. It’s possible — but each side has to give a little.
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With a long history of, shall we say, ‘irreconcilable differences’, discussion abounds around how to save the marketing and IT relationship. Check out these recent articles on the topic.
Will CMOs Outspend CIOs? Wrong Question
Information Week, October 22, 2012
Instead of focusing on who controls tech dollars, IT pros should focus on why companies need more tech in marketing and where they can fill those needs. It’s not just about marketing, but digitizing more customer interactions and creating a new function across marketing, tech, product development, and customer experience that doesn’t exist today.
Gartner Says Every Budget is Becoming an IT Budget
Daily Finance, October 22, 2012
Organizations are digitizing segments of business, such as moving marketing spend from analog to digital, or digitizing the research and development budget. They are digitizing how they service clients in order to drive higher client retention and are turning digitization into new revenue streams. This is resulting in every budget becoming an IT budget.
How are your marketing and IT departments working together? Share your experience with a comment!