A blog is an amazing business tool for B2B marketers. Not only is it a means of sharing valuable information with existing customers, it can also fuel your inbound marketing strategy by boosting your SEO.
According to HubSpot, businesses that blog 20+ times a month generate five times more traffic than businesses that blog less than four times a month. That’s lead generation gold, right there. Especially when your blog helps funnel traffic through the buying cycle, by linking to audience-specific landing pages, email capture pages or additional resources. But if you’re not also measuring the performance of your content, you’re missing out on opportunities to make it even better.