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Six things to think about before you update your B2B website

By | Marketing Insights, Uncategorized | No Comments

It’s more critical than ever to have an up-to-date, contemporary website for your B2B enterprise. Prospects are deep into their online research long before they connect with a sales rep, so your site needs to make a great first impression—it’s your digital front door.

Critical as it is, it’s also a major project and it needs to be done right. Thinking about these 6 things before you jump in will help ensure your project goes smoothly.
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avoid a disastrous product launch

How to avoid a disastrous product launch

By | Marketing Insights, Uncategorized | No Comments

Launching a new product can be as daunting as scaling the jagged cliffs of Scotland’s Dunnet Head. Today’s new-product failure rate is between 40% and 80%. Why? It could be bad timing, poor marketing support, or simply inferior product performance. But there’s another factor that often gets overlooked – having a sales force that’s not crystal-clear on its goals as it hits the road. Read More