For companies in the digital age, there is a whole host of technologies that facilitate virtual interaction with customers. Email, Skype, Webex, GoToMeeting, texting, social media — heck, even the phone. And we use them in the name of efficiency. To save valuable time for ourselves and our clients. But what are we sacrificing?
No matter what we sell, we’re all in the business of serving people. And in the B2B space, we’re talking important decision makers and products and services with bigger price tags. Which means there’s more at stake.
Sure, conference calls and instant messages are convenient, but as Rene Shimada Siegel points out in an insightful article for inc.com, we’re only going to be successful if we truly get to know our customers and colleagues. Face-to-face. In person. Here are five reasons why real, live meetings trump virtual ones. Read More