Healthcare Marketing

Marketing Healthcare Solutions in a Changing Purchasing Paradigm

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The healthcare industry is changing—and it’s impacting the way healthcare organizations make buying decisions.

Affordable care and increasing consolidation are just two factors driving healthcare systems to push more purchase decisions up to higher levels of the organization. Buying power once held within functional areas is rapidly shifting to a different decision making entity—the Value Analysis Committee (VAC). If you’re not aligning your healthcare solutions to the needs of this cross-functional audience, your success in the healthcare sector is at risk. Read More