Marketing has been an interesting and dynamic world since Gutenberg’s invention of movable type back in the 1400s, which allowed for the first flyers and brochures to be printed. The word “marketing” itself dates back to the late 1800s and has come a long way in the past century, much less the last few decades. The evolution has acted as a catalyst for marketers everywhere to abandon their classic approaches and latch on to something new.
This begs the question: is that a good idea? As of late, the internet has been B2B marketing’s darling. A lot of tried-and-true practices fell by the wayside with its advent, one practice in particular being direct response marketing. Now that this practice isn’t as widely adopted as it used to be, an opportunity for innovation has emerged. The next era of direct response marketing is coming — here are a few ways you can stay ahead of the curve by re-adopting this classic tactic in new ways. Read More