A competitive analysis is a critical step in brand-building in the B2B space. However, B2B market research often doesn’t exist and performing a deep review is time-intensive. It’s easy to veer into the weeds and lose track of your ultimate goal. That is, unless, you follow these five steps to a comprehensive competitive review. Read More
As we ready our “out of office” auto-replies and mentally prepare for a day of star-spangled awesomeness, let’s take a few minutes to recognize a curious fact about the Declaration of Independence. Unbeknownst to its author, Thomas Jefferson (perhaps the greatest copywriter of his time), the Declaration wasn’t just the coming-out announcement of the United States of America as a new nation; it was also the first brand mythology. Read More
James Franco? Yes, the guy maybe best known for playing a friend turned foe who goes toe to toe with Spider-Man, and for his Oscar-nominated portrayal of a hiker who survived a hiking disaster in 127 Hours. That James Franco. You also may have seen him in Ford’s “Nearly Double” Super Bowl ad.
It may be surprising to hear that B2B marketers can learn a lot from this Hollywood superstar, but it’s true. We’ll look at Franco’s 2013 to explain why.