Tartan Marketing brings it all together to help you stand out and sell.

A B2B marketing agency based in Minneapolis but supporting clients with a global presence, we are uniquely equipped to help you carve out an ownable space in your market, and leverage your brand strengths to dominate your competitors.

We understand the power of fusing great branding, compelling content and innovative technologies to produce results that elevate your brand and drive continued success.

Three Tartan Marketing Trademarks

Strategic Agility

A marketing agency that understands B2B and its sales channels, we have the expertise to help you launch initiatives with confidence and jump on opportunities quickly. We’re smart, fast, flexible and ready for any challenge.

Sales Empowerment

We’ll use marketing research to identify your customers’ pain points and develop value messaging that speaks to what they care about. Then we’ll empower your sales team with Interactive Presentations and other selling tools to make deep, genuine connections.

Compelling Creative

We’re not fully satisfied unless we wow you with our creative. We’ll leverage market insights and your brand strategy to produce creative work that makes a splash – always on target, ownable and measurable.

An integrated approach using proprietary tools

To maximize your brand power, you need to maintain a consistent, captivating presence across all of today’s marketing touch-points. Our integrated approach ensures that your brand messaging and aesthetic are optimized through every sales channel and with every customer interaction. We do it by laying a strong strategic foundation, driven by our experience, insights and proprietary marketing tools.

Strategic Planning

We know B2B inside and out, including its unique channels and sales networks, so we can help you plan and launch initiatives with speed and confidence. Take a look at our work.

Value Proposition Development

Leveraging our proprietary, three-part discovery process, we’ll define a winning value prop with proof points that resonate with your customers.

Customer Message Mapping

We’ll help you develop customer messaging that extends beyond Procurement, to meet the needs of Marketing, R&D and/or Operations, so you can gain buy-in from every purchase influencer.

Brand Development

Whether you’re launching a new brand or reinvigorating an existing one, we’ll develop a standout identity that plays to your strengths. Are you ready to rebrand?

Digital Marketing

From Web, videos and thought leadership blogs to email, social and marketing automation campaigns, we’ll help your brand thrive in today’s digital environments.

Sales Engagement

Our Intuvio™ Interactive Presentation tool will empower your reps to sell consultatively, address more customer pain points and shorten your selling cycle. Find out how.

Market Expertise

We’ve mastered the nuances of diverse B2B vertical markets and know how to drive results – whether you want to motivate a sales force, push product through distribution, or create brand awareness and a value story that entice customers to take action. The clients listed below have placed their brands in our hands, and you can, too.

Food

We specialize in helping food manufacturers and ingredient companies sell into key foodservice channels and make inroads with processors.

Technology/Manufacturing

In a segment infamous for tech-speak, we help brands uncover real customer pain points and convey smart solutions to their unique challenges.

Healthcare

The healthcare industry is layered in complexity but we know what it takes for brands to get products to market, gain share and fend off emerging competitors.