We’ll work hard for your brand and take the fight to your competitors.

With our office in Minneapolis but our hearts in the bonnie highlands of Scotland, the Tartan Marketing clan is made up of smart, scrappy business to business consultants who go to work every day to fight the idea that B2B marketing is boring.

We’re a woman-owned B2B marketing agency that’s fiercely loyal to our clients and never afraid to jump into the fray on their behalf, or to fight for a good idea. When you work with us, you’ll experience honesty sharper than a broadsword, market knowledge as deep as Loch Ness, and a partnership intensely dedicated to defending, and advancing, your brand. Join us and let’s do brave things together.

Clan Leaders

Jim MacLachlan

Jim MacLachlan

President

As co-owner and a clan leader, Jim’s big thinking and big personality drive an agency culture built on strategic prowess and creative solutions. Unafraid to let his Scottish flag fly, Jim’s infectious enthusiasm and proactive pursuit of new ideas make him a valuable resource to clients. We dare you to ask him the age-old question: “What does a Scotsman wear under his kilt?”

Margie MacLachlan

Margie MacLachlan

CEO

Known around these parts as Queen of the Clan, Margie is the driving force behind the planning and strategic content development we perform for our clients. She pushes us to challenge conventional thinking, to make our customers’ marketing programs more compelling, and to craft content worthy of their brands and relevant to their audiences.

Michael Vogt

Michael Vogt

Creative Director

Michael prefers to be called “Supreme Arbiter of Good Taste,” but for now he will concede to the ever-so-insufficient title of Creative Director. Believing B2B marketing solutions should be visually exciting as well as informative and functional, he fearlessly leads the creative department to push the boundaries of business-to-business marketing as we know them.

Tom Dierberger

Tom Dierberger

Content Director

More than a copywriter, Tom is a copy-thinker and top marketing strategist. He blends his rich industry expertise and client knowledge with the latest trend and research data to develop content that grabs attention and nails the given objective. (He can crank out some wicked-cool headlines, too.)

Emily Conley

Emily Conley

Director of Account Services

A B2B marketing professional with experience on both the agency and client sides, Emily ensures that our account team delivers the stellar service that has become a Tartan trademark. She’s a balanced, left-brain and right-brain thinker who can keep an eye on the big picture while also mastering the nitty-gritty details.

Fergie

Fergie

Mascot

Keeping the office in line is a tough job, but someone has to do it. Fergie is our adorable mascot, admired for her no-nonsense attitude and her eternal optimism when it comes to patiently waiting for a table scrap. She’s a loyal, faithful companion you can count on to greet you at the door should you ever stop by for a visit.

Market Expertise

We’ve mastered the nuances of diverse B2B vertical markets and can draw on that experience to bring fresh insights to your marketing challenges. We understand complex selling chains and know how to create relevant messaging for each link — from motivating a sales force, to pushing product through distribution, to enticing customers to take action. The clients listed below have placed their brands in our hands, and you can, too.

Food

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Technology/Manufacturing

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Healthcare

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