We’ll work hard for your brand, and bring the fight to your competitors.

With our office in Minneapolis but our hearts in the bonnie highlands of Scotland, the Tartan Marketing clan is made up of smart, scrappy business to business consultants who go to work every day to fight the idea that B2B marketing is boring.

We’re a woman-owned B2B marketing agency that’s fiercely loyal to our clients and never afraid to go to battle on their behalf. Our crafty clan knows the B2B landscape and arms you with the guidance and tools you need to win in today’s marketplace – whether you’re launching a new product, looking for new growth strategies or want to further empower your sales force. Above all, you’ll get a partner intensely dedicated to defending, and advancing, your brand. Join us and let’s do brave things together.

Clan Leaders

Jim MacLachlan

Jim MacLachlan

President

As co-owner and a clan leader, Jim’s big thinking and big personality drive an agency culture built on strategic prowess and creative solutions. Clients appreciate his infectious enthusiasm and the bold vision, fresh perspective and proactive attitude he brings to their business. We dare you to ask Jim the age-old question: “What does a Scotsman wear under his kilt?”

Margie MacLachlan

Margie MacLachlan

CEO

Known as Queen of the Clan, Margie is the driving force behind the planning and strategic content development we perform for our clients. Always challenging conventional thinking, she directs our value proposition development and customer message mapping to ensure that clients’ brand platforms communicate real value and are differentiated in the marketplace.

Michael Vogt

Michael Vogt

Creative Director

Michael prefers to be called “Supreme Arbiter of Good Taste,” but will concede to the ever-so-insufficient title of Creative Director. Believing B2B marketing solutions should be visually exciting as well as informative and functional, he fearlessly leads the creative department in creating inspired work that pushes B2B boundaries and engages audiences like never before.

Tom Dierberger

Tom Dierberger

Content Director

Tom and his team transform our clients’ B2B business strategies into creative, compelling messaging that comes to life across a variety of media – from print and digital advertising to websites, videos, email campaigns and sales presentations. Leveraging his rich B2B expertise, client knowledge and the latest research data, Tom’s work is always on point and on brand.

Emily Conley

Emily Conley

Director of Account Services

A B2B marketing professional with experience on both the agency and client sides, Emily ensures that our account team offers the stellar service and responsive spirit that have become Tartan trademarks. She’s a balanced, left-brain and right-brain thinker who can see the big picture and articulate big ideas while also mastering nitty-gritty project, budget and timeline details.

Fergie

Fergie

Mascot

Keeping the office in line is a tough job, but someone has to do it. Fergie is our adorable mascot, admired for her no-nonsense attitude and her eternal optimism when it comes to patiently waiting for a table scrap. She’s a loyal, faithful companion you can count on to greet you at the door should you ever stop by for a visit.

Market Expertise

We’ve mastered the nuances of diverse B2B vertical markets and can draw on that experience to bring fresh insights to your marketing challenges. We understand complex selling chains and know how to create relevant messaging for each link — from motivating a sales force, to pushing product through distribution, to creating brand awareness and a value story that entices customers to take action. The clients listed below have placed their brands in our hands, and you can, too.

Food

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Technology/Manufacturing

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Healthcare

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